Learn More About Website Results

Read the Make Your Point Newsletter

Crystal Point Consulting

Websites with a Competitive Edge

Website Analysis and Testing

If your website is a dud, you have three options:

  1. Ignore the problem and hope it goes away.
  2. Make changes and hope it gets better.
  3. Get the expertise you need to drive effective website improvements.

We say, "hope is not a strategy." Proven expertise in website productivity can pay off for you.

Analysis and testing variations that may be suitable for your website include: 

Website Analysis Report

We use the latest research in website effectiveness to assess your site in five key areas: Influential Design, Intuitive Navigation, Compelling Content, Persuasive Visitor Interaction, and Search Engine Attractiveness.

You receive a detailed written analysis of your site along with recommendations for improvement. After you have reviewed the analysis, we meet (either in person or by phone) to answer your questions and discuss next steps.

Cost: $350

Website Analysis Discussion

As the name implies, you receive our analysis as a more informal verbal discussion rather than a written evaluation. Some of our clients choose this service in preparation for a Website Redesign.

Cost: $150

Website Statistical Analysis Report

Your website's server probably has a file full of valuable data about your site: your number of visitors, where they come from, how long they stay, and where they go. We can take a look at your statistics, extract the useful information, and make recommendations based on the findings.

Cost: $100

Website Competitive Analysis

If you're looking for a competitive edge, send us the website addresses of your top three competitors. We'll evaluate your site compared to them and report back on the ways you can jump to the top of the leader board.

Cost: $450

Web Page Optimization (a.k.a. A/B Testing)

When a web page isn't producing the desired results, a new headline, photo, description, or testimonial can spark a big improvement. Optimization compares page changes against each other (A vs. B) to find the combination of elements that work best. It's an excellent way to leverage real data to produce optimal website results.

Cost: $400 per page

Website Usability Testing

We identify typical goals of your site's visitors and watch real people try to accomplish them. There is no better way to see exactly how "the human factor" wreaks havoc with your website.  Your test results come complete with prescriptions to remedy problem areas identified.

Cost: $1000 when we provide five testers. $750 if you provide them.

Free Samples Available

If you are interested in one of our Website Analysis and Testing services, ask for a free sample. Just email us and let us know the service you are interested in and what your website address is.

If you are not sure which of our services is best for your website, contact us. We are happy to discuss our website analysis and testing options with you.

Read on about our  Presentations and Seminars