Portfolio
Crystal Jurczynski is a problem solver with over 20 years of insight into people, process, and technology.
Her list of over 60 clients includes those in industries such as: banking, consumer products and services, B2B consulting, education, financial services, ecommerce, import/export, legal, manufacturing, marketing, non-profit, professional associations, publishing, real estate, retail, and transportation.
Project examples
Literacy Chicago, a non-profit literacy organization, wanted to increase involvement by donors and volunteers.
Crystal managed this website redevelopment project and supported the content, design, and technical teams.
This solution features:
- Strong written content and photos to help visitors understand the need to support their organization
- A design that matches their other marketing materials for a consistent and professional presentation
- An ecommerce solution including online donations and payments for events
Lufkin Strategic Procurement, a consulting firm to catalog and magazine publishers and printers, wanted to have their site found through the search engines to generate prospects.
Crystal rebuilt their website to be search engine friendly. She also analyzed website statistics quarterly so changes could be made to improve search engine rankings. The key search phrase "paper purchasing consultant" was brought from nowhere to #1 on Goggle.
This solution features:
- An impressive client list and testimonials to solidify credibility
- A list of projects completed that demonstrate the bottom-line value of the services offered
- Articles to provide additional information for visitors and the search engines
Filmquest, an industrial supplier of polyester film, wanted to leverage competitive intelligence to create a website improvement plan.
Crystal analyzed this website against its top competitors. She developed a list of potential site enhancements and implemented them on a priority basis.
This solution features:
- Comprehensive homepage content and examples to explain a complex product line
- Technical specifications for knowledgeable visitors as well as a glossary of industry terms for those new to the industry
- Online calculators and tables to help customers size their orders
McCollum Photography, a firm that sells photographs taken around the world, wanted an artistic website that they can add to as they expand their collection.
Their website was rebuilt with the photos organized into topical galleries. Crystal also provided website maintenance training and follow-up support.
This solution features:
- A design that automatically frames their stunning photos
- A list of upcoming showing and art fairs, so visitors can see the prints in person
- Awards and comments they have received to add to the photos' desirability
Swan Property Development, a condominium builder, wanted to help visitors choose one of their condos.
Crystal created a website that speaks to their upscale market and maintained this site as new buildings went up and sales occurred.
This solution features:
- Persuasive images of their condo's features and quotes from happy customers
- Prices and floor plans for every available condo
- Yahoo Maps with driving directions to each of their properties to make it easy for visitors find them
Compass Health & Safety, a health and safety consulting firm, wanted to educate visitors on the need for their services.
A new website was designed and developed for them based on their logo and content.
This solution features:
- Photos added that illustrate related benefits or issues
- Sidebar facts to inform readers about the impact of health and safety issues
- Articles and website links to provide added value to visitors as well as demonstrate subject matter expertise
Melody'service wanted a fresh look for their pubic relations / marketing communications firm.
Crystal created an eye-catching design to match their new logo, developed the supporting code, and poured the existing website content into it.
This solution features:
- Case studies that detail the results her campaigns have brought to clients
- An impressive client list, awards won, and media hits
- A website that is easy to use and cost-effective to expand and maintain
The Chicagoland Institute for Management Consultants wanted to attract new members and increase member participation.
Their website was rebuilt and every page of content edited. Crystal also maintained the associated membership database and ecommerce area for event payments.
This solution features:
- Individual member web pages so visitors could find consultants' areas of specialization
- Photos of member events to show the flavor of the organization and add a personal touch to the pages
- A design that was duplicated on their email service provider to provide a consistent look to their marketing
D & B Power Associates, a power protection firm, wanted to help prospects find the right power protection for their equipment.
Crystal rebuilt their website organized around their seven product lines.
This solution features:
- A techie design to appeal to their target audience
- A Goal/Solution Products page to help visitors find what they are looking for
- Equipment specifications for their knowledgeable audience members
CFO-Pro, a finance consulting firm, wanted to attract new clients for virtual CFO services and business presentations.
This website was rebuilt based on the design of their existing marketing materials and the content was edited and expanded.
This solution features:
- Visitor-centric content targeted to CEOs
- Services pages with leading questions at the top to spark visitor interest
- Flyers matched to the Services and Presentations pages for online/offline availability and consistency
- Audio recordings of client testimonials
O'Connor Design, a graphic design firm, wanted to update their website and showcase their style, capabilities, and completed projects.
Crystal developed a new website from a design they created.
This solution features:
- A sophisticated, unique look that loads fast
- An impressive client list and quotes from satisfied customers
- Photos and case studies explaining their approach to a variety of design projects
Technology Decisions, a technology consulting firm, wanted to educate visitors about their services.
Crystal rebuilt and maintained this website as the firm and technology advanced.
This solution features:
- A dynamic experience page with revolving logos of clients sorted by industry
- A "Why Choose Us" page to make plain the value this firm brings to its clients
- Long pages shortened through the use of in-page scroll bars and expansion buttons
Bring an experienced hand to your organization
And get your project running at full throttle. Contact Crystal today.